| Title | Moving Co-Branding To The Web: Service-Level Agreement Implications. |
|---|---|
| Authors | Oscar Díaz, Salvador Trujillo |
| Author Count | 2 |
| Type | Conference Paper |
| Publication Date | Jan 2003 |
| Year | 2003 |
| Where Published | IFIP Advances in Information and Communication Technology |
| Quartile | N/A |
| DOI | 10.1007/978-0-387-35704-1_58 |
| ResearchGate URL | https://www.researchgate.net/publication/220832426_Moving_Co-Branding_To_The_Web_Service-Level_Agreement_Implications |
| JCR Indexed | No |
Virtual co-branding moves to the Web a popular practice in the physical world whereby a customer partner syndicates the services (e.g. product retail) of a provider partner in his own portal. However; virtual brand integration is more than offering each brand products in the same virtual space. Other aspects such as reliability, usability or qualit...